Some popular serif fonts are Times New Roman, Bodoni, and Garamond. Serif fonts are traditionally used for large bodies of text in magazines and newspapers because it is an easy to read font. A serif is classified as the small extra stroke found at the end of the main vertical and horizontal strokes of some letters. Serif fonts are the most traditional font option. The Psychology of Brand Fonts: The Five Types Serif It would be a shame to spend so much time crafting a beautiful brand to realize it isn’t communicating the key things that your brand stands for and that attract your dream clients. You’ll want to do a little bit of business soul searching to figure out what your brand’s values are, it’s voice, personality, and style. So, do you see how important your brand font choices are? That’s why I want to introduce to you font psychology.īut, before you start picking the colors and typography for your brand it’s important to first have a solid idea of WHO your brand is. But if you saw it written in a traditional serif font like Times New Roman, you would place more trust in this banking business. For example, if you saw a banking business with a logo written in comic sans, you probably would comment on how unprofessional the brand appeared. The typography that you use with your brand and website will create an emotional impact with your audience and you want to make sure it’s creating the kind of emotion and connection that you want it to.

Switching a font out in your brand fonts can make a huge impact on what your brand communicates to your audience.

Best slab serif fonts for logos